1 location · Honda franchise · June 2026
Three times the leads, on less traffic
A single-location Honda franchise averaged 86 unique sales leads a month on its previous platform and recorded 256 in its first month with us. Sessions over the same period fell from 22,287 to 20,719, so this is not a traffic story.
unique sales leads per month
Why the traffic line matters more than the lead line
Almost every website result a dealer is shown can be explained away with "you spent more". This one cannot. Sessions went down about 7% across the switch while unique sales leads went up roughly threefold, both read from the dealer’s own GA4 property rather than from two systems held next to each other.
Expressed as a rate, the lead form went from converting about 0.4% of sessions to about 1.2%. Same store, same market, same inventory, fewer visitors — and three times as many of them turned into someone the sales floor could call.
What that does to the cost of a lead
A lead costs whatever the traffic your media buys costs, divided by the leads that traffic produces. Hold the media flat, convert three times as many visitors, and the cost of each lead falls to roughly a third — without renegotiating a single rate.
That is arithmetic rather than a discount, and it is the part of the return that never appears on any invoice, because it lands on the budget the dealer was already spending.
Honest limits on this number
This is one dealer, one franchise line, one month one. It is not a powersports average, and we do not publish one, because one result is not an average no matter how it is phrased.
The platform-wide figure we do publish — a 2.5× blended lift with a 1.6× to 3.4× range — is measured across RV dealer groups on the same platform. It is stated that way on the pages that use it, and it is not restated here as though it were a powersports finding.
Unique sales leads in the first full month on the new site, measured against the dealer’s own pre-launch baseline. Both sides were read from the same GA4 property spanning the switch, so the lead definition is one definition rather than two tools compared with each other. Sessions are reported next to leads because the claim is about conversion, and that is only checkable if the traffic it converted is shown beside it.
Detail
Questions about this result
Is one case study enough to judge a platform on?+
Judge it the way you would judge any claim: ask what was counted and check whether you can reproduce it on your own site. Unique sales leads, deduplicated, read from the dealer’s own GA4 property on both sides of the switch. The platform runs 60+ rooftops, and every dealer on it has agreed to act as a reference — so the real check is a phone call to one of them.
Why are the sessions lower after the switch?+
Traffic moves for reasons that have nothing to do with a website launch — seasonality, media pacing, a competitor bidding harder. We report it because leaving it out would make the result look better than it is, and because a lift measured on less traffic is the harder version of the claim, not the easier one.
How do we work out what this would mean for us?+
Take your own unit page views for a month and divide by the unique sales leads they produced. That single number is the one worth comparing, because it is independent of how much traffic you buy. Bring it to a demo and we will do the arithmetic in the open against your figures rather than ours.