See why powersports dealers
are switching to ScoutX.
Brand-aware inventory across every line you carry, mobile pages that load before the shopper gives up, and shopping tools that work the hours your floor does not.
Measured On A Real Powersports Store
What dealers are actually seeing on Scout
Same ad spend. Same traffic. Better website.
Every dealer, every size — more leads on Scout.
Unique leads per month · pre-launch baseline vs. first full month on Scout
The Problem
Most powersports sites lose the shopper before the phone rings
The ScoutX Difference
A platform built to generate leads
The advertising and the website come from one team. ScoutX is exclusively partnered with Wheeler Advertising — separate companies under common ownership, in dealership advertising since 1991. It is why the ad spend can be held flat on purpose while the site changes underneath it, which is how every result on this site was measured.
How the marketing works →Cost per lead
The platform this dealer left was costing them roughly three times as much per lead
Not because they were spending more. In the month that settled it they spent the same and bought slightly LESS traffic than they do now. They paid triple because the old site turned the traffic they had already bought into a third of the leads — and cost per lead is division, so those two numbers move together whether anyone is watching or not.
This is the part of the bill a platform actually controls. It is also the part almost nobody on either side of the invoice measures.
Two numbers decide what a lead costs
You can only spend money against one of them.
What you pay for one session
Targeting, creative, channel mix, negotiation. This is the number every agency in the category argues about, and the only one a dealer can move by spending differently.
How many sessions it takes to make one lead
Nobody bids on this number and nobody negotiates it. It is whatever your site converts at — and on most dealer platforms it has never been measured at all, let alone reported back to the dealer.
What one lead actually costs you
That is the entire formula. Hold the first number still — same budget, same channels, same traffic — and your cost per lead moves one-for-one with the second one.
So there is nothing to argue about in the mechanism. Same sessions, more leads out of them, therefore proportionally less cost per lead. That is not a forecast and not a model — it is the same division done twice. The only question worth asking is how far the second number actually moves, which is measurable, and which is what the rest of this section is.
Sessions per lead, measured on both platforms
The same unit on both sides: how many sessions it took to produce one lead. Nothing here depends on what anyone paid for them.
22,287 sessions against 86 unique sales leads a month · lead-form rate roughly 0.4%
20,719 sessions against 256 unique sales leads · lead-form rate roughly 1.2%
One dealer, one analytics property, both sides of the switch
Leads roughly tripled while sessions fell
| Previous platform | On ScoutX | |
|---|---|---|
| Sessions | 22,287 | 20,719 |
| Unique sales leads | 86 / month average | 256 in month one |
| Lead-form rate (leads ÷ sessions) | ~0.4% | ~1.2% |
| Cost per lead, at unchanged ad spend | 1.0× | 0.34× |
Both months are read from the same GA4 property, which spans the platform change, so the denominator is one continuous measurement rather than two tools compared with each other. 333 form submissions de-duplicated to 256 unique leads. Traffic went down and leads went up, which removes the objection that a switch was really a media increase — there was no media increase to point at.
The full write-up on this dealerHow this squares with the rest of what we publish. This is one dealer, not a blended average, and we would rather say so than dress a single result up as a base rate. What makes it worth publishing on its own is the direction of the traffic: sessions fell about 7% while unique leads roughly tripled. A result that survives a shrinking denominator is a different kind of evidence from one that needs a growing one, and it is the reason this multiple is larger than anything we claim as a platform-wide average. We would rather you check the arithmetic and find us understating it.
Work out your own number in thirty seconds. Take last month’s sessions from your analytics and divide by the leads you actually received. You now know your half of the formula, and you did not need anyone’s permission or a proposal to get it. If the answer lands anywhere near two hundred and fifty, your website is the expensive part of your marketing — not your budget, and not your sales team.
Where these come from. Unique sales leads for the dealer’s first full month on ScoutX (June 2026), against their previous platform’s monthly average from July 2025 to May 2026: 86 a month before, 256 after, from 333 form submissions de-duplicated to 256 unique leads. Sessions 22,287 before and 20,719 after, with both figures read from the dealer’s own GA4 property, which spans the platform change. Sessions per lead are stated from the published lead-form rates of roughly 0.4% and roughly 1.2% rather than from dividing the raw counts, which would produce a larger multiple. Cost-per-lead statements are the arithmetic consequence of those ratios at unchanged ad spend; they are not a claim about media rates, which we do not hold constant for anyone and do not attribute to the platform. One dealer, one market. Results vary by market, inventory and budget.
Frequently Asked
Everything dealers ask before they sign
What’s included in a ScoutX demo?+
A live walkthrough of the platform: plain-English inventory search across every franchise you carry, the 24/7 concierge, the multi-step lead forms, the visual editor and the analytics. Bring one month of sessions and one month of deduplicated unique leads from your current site and we will divide them with you on the call, and tell you honestly whether there is room to improve — including when there is not.
How is ScoutX priced?+
Every dealer gets the whole platform. No tiers, no feature gates, nothing on the platform pages held back as an upsell. What sets the price is the size of the group — the number of rooftops we are building and running — and carrying more franchises is the driver most specific to this category, because each line needs its own inventory handling, landing pages, routing and program compliance work. We price per dealership rather than off a rate card, so you get a real number for your store on the first call. Hosting, bandwidth and the migration itself carry no separate charge. Managed SEO and media buying are a different purchase and we say so before you ask.
Do we lose our rankings when the URLs change?+
Not if the migration is done properly, and doing it properly starts before anything is built. We pull six months of your Search Console clicks and map every address on the old site to its nearest equivalent on the new one — every address, not the ones that were easy. Individual units are matched by stock number, the only identifier that survives a platform change. Anything carrying real click volume keeps the title and copy it earned rather than being rewritten by us. OEM compliance is worked from your own program documents per manufacturer, never a generic checklist. Plan for two to four weeks of softness while Google re-crawls, then a return to where you were.
How much can our staff change themselves before they have to call you?+
Pages, banners, promotions, content, images, staff, hours and landing pages are drag-and-drop from launch day, previewed before they publish and reversible, with permissions scoped per user and per store. The standard we hold ourselves to is that a manager can put a spring promo live on a Thursday afternoon without emailing anyone. What is not self-serve: structural changes, integrations, redirects and anything touching inventory feeds — those go to a named account rep and land the same day.
How is performance measured after launch?+
Against your own pre-launch baseline from your own analytics property, counted the same way on both sides of the switch so the lead definition cannot drift. The powersports dealer we publish went from an 86-lead monthly average to 256 unique leads in month one, on 20,719 sessions against 22,287 the month before — sessions are reported next to leads because a lead count on its own cannot tell you whether the site converted better or the media budget went up. Across the platform the measured average is 2.5× at flat ad spend, range 1.6× to 3.4×; those nine dealers are RV groups and we label them as such.
Get Started
See what ScoutX can do for you
Quick demo. No pressure. Just results.
Your competitors are already making the switch
The stores pulling ahead in 2026 did not raise the budget — they kept more of the traffic they already have.
Schedule Your Demo