Advertising · ScoutX → Microsoft
ScoutX and Microsoft Advertising
Bing is a smaller channel than Google and often skipped for that reason. The feed comes off the same inventory as every other one, so it exists whether or not you use it.
How it works
- A Microsoft Merchant Center XML feed generated from the same live inventory as every other feed, served from your own domain.
- Because it comes off the same source, it cannot drift from what the site shows the way a separately-maintained export does.
- Resolved by hostname, so each store in a group feeds its own campaigns.
- Rate-limited like the other public feed endpoints.
Other integrations
Lightspeed → ScoutX
Lightspeed DMS
Automatic unit sync from Lightspeed across every franchise you carry.
Read more
Motility → ScoutX
Motility
Unit sync from Motility, in either its XML or CSV export.
Read more
Your DMS → ScoutX
SFTP inventory feed
Any DMS that can drop a scheduled file — XML, CSV or pipe-delimited.
Read more
Questions
Microsoft Advertising questions
Is it worth running?+
That is a media question for your agency, not a platform one. What we can say is the feed is already generated, so turning it on does not add work.
Does it need separate maintenance?+
No. It reads the same inventory as the site.