Reporting at the level you actually make decisions

Per unit, per franchise, per store

Take one machine on the floor. The reporting says how many shoppers opened its page, how many of them asked about it, where that sits against the rest of the same line, and how long a comparable unit usually takes to sell.

Two very different problems look the same in a conventional dashboard, and this is what tells them apart. Plenty of views and no enquiries points at the asking price or the photography. No views at all points at findability — the unit is not surfacing in search, or the listing is too thin to surface. Repricing the second one wastes the discount.

Attribution that survives the click

Display traffic is kept out of the search numbers, the campaign parameters a visitor arrived with survive the whole session rather than being dropped at the first internal link, and a tap on a phone number is recorded as the conversion it is. On co-op media that is the difference between reporting a campaign and reimbursing one.

Weekly change, surfaced

The platform tells you what moved and where rather than making you assemble it — lead volume by source, units underperforming their traffic, what changed since last week.